The professional skills profile of a public affairs practitioner in Spain

The professional skills profile of a public affairs practitioner in Spain

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Purpose: The present study identifies the professional skills profile that a Public Affairs (PA) practitioner of a major company or an organization representing the interests of various economic sectors should have in Spain.Design/methodology: The study uses a mixed qualitative and quantitative methodology.The initial identification of the competences, as well as the general functions of the profile to be evaluated, has been carried out using the in-depth interview technique with the directors of APRI (Association of Professionals of Institutional Relations of Spain), who defined these competencies from their expert perspective.Subsequently, through a survey of seventy-two managers, sufficient data were obtained to statistically process the information and obtain significant results in the identification of such competences.

This information has Floor - Miscellaneous been processed, firstly, through factorial analysis, which has made it possible to synthesize these competences.Once the analysis of factors was carried out, a cluster analysis is added for the classification of the respondents or managers.Findings: The perception of the interviewed executives has been determined regarding the functions that an institutional relations practitioner must fulfill.It should be noted that this is a profession for which there is no clarity about the role and the legitimacy of its members, particularly in Spain.

In fact, it is associated with a function that is seen as exerting Supplements undue pressure on political power.A field study was conducted to determine the opinion of these managers on the competences that a professional in institutional relations should have.Originality/value: This study provides a description of the job position of a person responsible for institutional relations in Spain.Moreover, it adds a typology of managers, according to the competences defined for the person responsible for institutional relations.